Using Log File Analysis and Website Assessment to Improve Hospitality Websites
نویسندگان
چکیده
This paper proposes a reactive website design strategy based on two complementary website analyses. An analysis of 15 Swiss hotels' combined log files – 345’440 web site visits and 2’107’397 page views – combined with content analysis of the same hotel websites illustrate practical insights on how consumers find and navigate hotel websites, as well as academic insights on the use and limitations of the former behaviour-based measure. This innovative analysis of combined log files, complemented by website assessments, suggests that most website visitors were familiar with these hotels but that the hotels could reorganise their sites better, especially with easier access to information on transactions.
منابع مشابه
ارزیابی کیفیت وب‌سایت‌های تغذیه و رژیم‌درمانی با توجه به معیارهای ظاهری و محتوایی
Introduction: Nutrition and diet therapy Websites provide a set of health information for users and have a potential ability to improve health and personal hygiene. So, examining the websites according to appearance and content quality criteria is an important matter. Therefore, the aim of the present study is to evaluate the quality of nutrition and diet therapy Websites according to appearanc...
متن کاملWebometrics-based Analysis and Ranking of Iranian Hospital Websites
Background and Objectives: Active presence of hospitals on the Internet is becoming a hallmark of hospitals’ commitment to quality healthcare services delivery. For insightful planning towards a strong Internet-based information delivery and communication, there is a need for continuous monitoring of hospital website’s status. Built on this need, this paper provides, for the first time, a ranki...
متن کاملمقایسه و رتبه‌بندی عملکرد وب سایت‌های گردشگری بر اساس رضایت، اعتماد، کیفیت و وفاداری الکترونیکی: رویکرد ترکیبی از الگوسازی معادلات ساختاری، فازی و فرایند تحلیل سلسله مراتبی
This research aims to rank the relative performance of tourism websites in terms of e-satisfaction, e-trust, e-quality, and e-loyalty variables. To this end, two major Iranian travel websites providing accommodation (Iran Hotel Online) and tour packages (Marcopolo Corporation) were chosen and their performances were evaluated based on the four above variables. This research comprises two indepe...
متن کاملمیزان رضایت‌مندی دانشجویان از بهروز بودن وب سایت دانشگاه علوم پزشکی کرمانشاه در سال 1396
Introduction: University websites provide users with services and necessary information for professors, students, and other users. Considering the significant role of students for research development and progression, study intended to determine the satisfaction of students with the current website of Kermanshah University of Medical Sciences. Methods: This was a descriptive study in which 6 w...
متن کاملCan Trip Planner Log Files Analysis Help in Transit Service Planning?
Transit trip planners are now found on most transit authority websites. This feature gives transit users a full itinerary from a point of origin to a destination. The web server on which the trip planner is installed usually stores usage logs on a daily basis. Log files contain data on origins, destinations, calculated paths, and other website entries. The main purpose of this article is to det...
متن کامل